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Web design for business is a process of creating presentations consisting of content and images that are seen by a visitor to a website through the World Wide Web. It is shown to the visitor in a browser of which the most used in Internet Explorer, Mozilla Firefox, Google Chrome and Safari. There are a few other small players in the field as well.

The way in which website design works is similar to a graphic design where all the elements that would be applicable to a web page are displayed in a user friendly and aesthetic way. Web design is different from web programming where web programming focuses on the functionality of a website similar as you would find in a property website, directory and so on.

Search Engine Optimization (Pty)Ltd is a South African company that specializes in bringing together all the elements that are required to make up a good website based on user experience and search engine optimization.

In a broad comparison website design is very similar to print publishing. In print a layout is designed for a page or an ad to display to the end viewer. In web design this is the same but it makes use of digital code to display the content to a visitor.

There are some limitations other than in print but the end result can be very similar. The reason for the limitations is mainly browser issues and how fast their developers react to change in the industry.

Using a website to its fullest potential is a complex and sophisticated system enabling communication between the business and the prospect or client.

How to design a website – the basic principals

A designed website will typically consist of written text and images supporting the text. The normal layout of a website would be a home page or index page and then more related pages to the content of the website as a whole. In some cases the index or home page is made up of a so called ‘splash page’ with a welcome message to the visitor before entering the website.

Each web page within the website design is seen as a unique unit on its own by the search engines. Each page in most modern designs has a unique address also known as a URL. The pages within the website are linked together with navigation, words or images that when clicked on will take the visitor to a different page on the website.